1. Core price difference (mainstream market range in 2026)
Advertising: Re-exposure and conversion are priced according to "duration + channel + authorization scope". National brand advertising has a significant premium, and 30 seconds is often the pricing benchmark.
Audiobook: Volume mode, according to duration/word count + split, multicast/emotional interpretation is 30%-50% more expensive than unicast narration, and platform guarantee + split is the mainstream.
Games: Billing is based on "character level + number of lines + interpretation difficulty". Core characters are expensive per sentence, secondary characters are packaged. 3A projects often include multi-lingual and post-layered fees.
Advertising: Emotions break out in a short period of time, post-mixing/modification costs are high (150-400 yuan each), and commercial licensing fees are 30%-50% higher than self-media.
Audiobook: Long-term stable output, high requirements for voice endurance, multi-role interpretation and narration switching will increase pricing, and AI assistance can reduce costs by 50%.
Game: Character creation is complex (changeable voice lines and strong emotional tension), requires layered recording (lines/instructions/sound effects), and an additional fee of 1.5-2 times will be charged for expedited delivery (compressed period).
Advertising: Star/head seiyuu premium 3-5 times, top recording studio hourly rent 800-900 yuan, first-tier cities are 30% higher than second-and third-tier cities.
Audiobook: Platform contracted anchors have a guaranteed guarantee + share (30%-50% of sales), exclusive authorization prices are higher, and multicast projects require multi-person collaboration to raise costs.
Games: The total cost of dubbing 3A masterpieces can reach one million levels. Well-known seiyoos will participate in the share. Independent games will choose newcomers/package prices to control the budget.
30 seconds Short Video information flow: 100-200 yuan for newcomers, 300-800 yuan for professionals, 5000 yuan + for brand owners.
Corporate promotional video (1 minute): 500- 1,500 yuan for ordinary, 2,000 - 5,000 yuan for professional, 3000 yuan for head seiyou +/minute.
Unicast narration (1 hour of finished product): 80-150 yuan for newcomers, 300-800 yuan for professionals, 200-500 yuan/person/hour for multicast.
Commercial published books (ten thousand words): 120-300 yuan for ordinary, 500- 1,000 yuan for professional, and 1500 yuan for head.
Secondary role (single sentence): 50-100 yuan for newcomers, 100-200 yuan for majors.
Core role (100 sentences): Intermediate dubbing agent is about 10,000 yuan, senior dubbing agent is about 30,000 - 50,000 yuan, and head can reach 100,000 yuan +.
1. Clarify the scope of the quotation: whether it includes modifications (free for mainstream twice, exceeding 150-500 yuan/time), post-term, copyright duration/region.
2. Layered procurement: Professional voice youu is used for core segments, and newbie/ AI is used for secondary content to reduce overall costs.
3. Long-term cooperation: High-frequency demand can be negotiated at a monthly/package price, which is 20%-30% lower than a single time.
